Dairy Farmers of Manitoba


Is Dairy Farmers of Manitoba a government organization?

No. Dairy Farmers of Manitoba is financed entirely by the dairy farmers in Manitoba.

Does the School Milk Program supply milk or purchase milk for the school?

The School Milk Program does not supply milk to schools. The School Milk Program encourages students to drink milk every day by making it fun and rewarding.

Does the School Milk Program subsidize milk?

The School Milk Program does not provide a subsidy for milk. Contact your school division to find out if nutrition support is available.  Nourishment programs such as Child Nutrition Council of Manitoba may also be able to provide nutrition support for your school. For additional sources of funding, click here.

Who is eligible to receive school milk program rewards?

Elementary School Milk Program: We know Manitoba schools value an inclusive community and we want to support your school in providing one. In past ESMP only students who drank milk were eligible to receive milk reminders. In the 2019-20 School Milk Program, all students have a chance to receive milk reminders.* How you distribute them is up to you! Some examples include:

Milk Spirit Week, Family events, Health fairs, I love to read month (February), Nutrition month (March), Milk draws, etc.


High School Milk Program – All students who drink milk are eligible to win milk rewards.


Our school is kindergarten through Grade 12, can we run both Elementary and High School Milk Programs?

Participation in one or both programs depends on the number of students participating and drinking milk. If your school meets the minimum number of students participating in each program, you can absolutely run both programs! If your school does not meet the minimum number of students for each program, you will be asked to choose either the Elementary School Milk Program or the High School Milk Program. All students in the school (kindergarten through Grade 12) can participate in the program, regardless of which you choose. We recommend the High School Milk Program for small kindergarten through Grade 12 schools, as the milk rewards are more age appropriate for older students.

Our high school would prefer to not use the reveal and win cards. Is there another option?
Schools on the High School Milk Program do not have to use the reveal and win cards. If your school does not wish to use the cards, please contact us. Schools are responsible for returning the un-used cards to the School Milk Program. Once the cards have been returned, we will send additional rewards to replace the free milk included in the reveal and win cards. Without the cards, the program is run the same way as the Elementary School Milk Program – using a ballot and milk draw system.
We are a rural school and are having trouble getting milk delivered to the school.

Milk delivery service to schools in rural Manitoba is not always available. Please refer to the Milk Delivery Services in Rural Manitoba list. If delivery service is not available, we encourage your school to get creative! Check with your local grocery store or restaurants to see if they will order milk for the school.

The local store may deliver or may require a school volunteer to pick up the milk. If picking up the milk, remember that milk should be kept cold and returned to the refrigerator as soon as possible to avoid spoilage.